Tuesday, August 31, 2010

SPARK Ally of the day: Vinitha Nair

I’m the Co-Founder and Executive Director of Platform Shoes Forum. I co-created Zoey's Room to encourage and retain girls into science, technology, engineering, and math career pathways. The ZR platform aims to provide an alternate focus for girls that is positive, collaborative, and supportive of each other. In the media, no other sub-sector seems to be as over-analyzed and scrutinized as teen girls. To attract this increasingly influential group, marketers lean towards a generalized perception of what is appealing to this age. I'm excited to help ignite this spark in emphasizing a more realistic, if not global, image of girls today!

Part of "30 Allies in 30 Days." Learn more about the SPARK Summit and check back tomorrow for our next ally!

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