After writing to The Maine Edge about their latest cover (see last entry), and with the help of our friends at the Packaging Girlhood blog and you, we've received an apology from publisher Michael Fern. We understand from others that Mr. Fern responded personally to everyone who wrote in to complain about the cover, addressing a variety of concerns.
After explaining how the image made it's way to the cover, Mr. Fern writes: "We do appreciate your feedback and take responsibility for our work accordingly - we certainly missed the boat on this one. I apologize for that and assure you we will show more due diligence for our future covers and story presentations. As a reader you deserve that from us, and I hope you'll forgive us for this error."
Mr. Fern tells us that the cover has been a teachable moment for his staff. "As part of the community and social fabric, we have a responsibility to do better."
In addition, the offensive photo has been taken down from The Maine Edge's online magazine site.
Thanks for the apology and the follow through, Michael Fern. Truly refreshing -- like a milkshake on a hot summer's day!